Rooted in History
Our company traces its roots back nearly a century, stretching back to the days of the Great Depression when Herbert Hoover was President. Since our early beginnings, we have been dedicated to the craft of transforming natural ingredients into the highest quality organic fertilizers. This proud tradition began with our founder H.G. Sanders in 1929 and continues today through his great grandchildren. His knowledge and expertise have been handed down from generation to generation and helped define the organic garden for over 95 years.
A Family Tradition
If you’re an Espoma Organic gardener, you’re in good company. Maybe your mom, aunt or grandfather was an Espoma gardener too. Espoma is a tradition that many families share, and for good reason – our products have over nine decades of proven results and have claimed their rightful places among the best-selling organic fertilizers of all time. Refined and developed for nearly a century, they are classic, timeless, and built on a heritage of passion, dedication, and innovation.
We’re Still Growing
Today we are proud to be the original and largest manufacturer of organic fertilizers in the lawn and garden industry. We have provided nearly a century of gardening joy to our customers and we’re still growing strong. We remain committed to championing organic gardening, educating people about the power growing a garden can have to uplift others, and inspiring people to express themselves through the beauty of gardening.
4th Generation Family Owned Since 1929
H.G. Sanders
Founder Herbert G. Sanders grew up on a small farm in southern NJ. He started our company in 1929 with one fertilizer called Espoma Organic. In 1946 he transformed the company by creating it’s #1 product Holly-tone.
Dean Sanders
After graduating from Lafayette College and serving in the Army, H.G’s son Dean joined Espoma in 1953. He expanded the Tone family of products and began automating its facilities to keep up with growth.
Serge Brunner
After graduating from Brown University and getting his PhD from the University of Pennsylvania, Dean’s nephew Serge joined Espoma in 1977. Serge computerized the company, and further automated and expanded the operation.
Jeremy Brunner
After graduating from Cornell University and getting his law degree from Rutgers University, Serge’s son Jeremy joined Espoma in 1997. Jeremy expanded the distribution nationwide, and added new product lines.