Co-op Policy

Dealer Cooperative Advertising Program/Policy

The Espoma Company will pay the cost of advertising space devoted to Espoma branded products up to 3% of the dealer’s net purchases. This policy is subject to the restrictions below*.

Restrictions – All Media

• A product image is required from company supplied artwork. All images must be up to date –  images can be downloaded here.
• Espoma products must NOT be shown adjacent to competing brands or be used in “Compare & Save” ads.
• Espoma will NOT reimburse for agency commissions, production costs, special position charges, or special handling charges.
• Espoma will NOT reimburse for advertising space devoted to Espoma Holly-tone and/or Plant-tone 50lb. Commercial SKU’s*
• Ads must run between March 1 and October 31.
• Claims must be submitted within 60 days after the ad is run. No claims will be accepted for the prior year’s advertisements. Minimum claim is $50.
• Espoma will only reimburse for the cost of space devoted to Espoma products.
• Use of Co-op for employee apparel is not acceptable.
• All radio, television, email messages and Internet marketing/advertising require prior approval for reimbursement.

Requirements for Print Claim:

• Full page tear sheet of the ad (no photocopies, video, or email message).
• Publisher’s invoice
• Proof of purchases (invoices) to establish budget.
• Incomplete claims will be returned for required documentation.

E Mail / E Marketing Co-Op Policy

• The Espoma Company will reimburse for email campaigns on the following schedule:
  • Espoma brands shown with other products $4 / m messages sent
  • Email dedicated to only Espoma brands $8 / m messages sent
  • Maximum payment per email message is $100

Requirements for E Mail Claim:

• A copy of the email message
• A statement from an email list manager (i.e. Constant Contact) noting the following:
  • The total number or recipients
  • Date & time the message was sent
  • The bounce, open & click through rates associated with the message one week or more from the day of delivery.
  • If a custom email marketing plan is desired please contact your Espoma Territory Sales Manager

New for 2023 – Social Media Channels:

(FaceBook / Instagram Only)

Requirements for Reimbursement:

• Espoma will not reimburse for production costs or for posts without an ad spend.
• Ad must not contain competing product
• Minimum claim is $50
• Campaigns that spend over $100 require prior approval
• Send publishers invoice featuring dates of run, spend, audience demographics, and ad views / clicks along with copy of ad

Best Practices:

Ad content should include:

• A product image or pre-approved video clip. Images can be downloaded here
• Espoma tagline – ‘A Natural in the Garden Since 1929’ or ‘Espoma ~ A Family Tradition Since 1929.’
• Tagged @espomaorganic
• At least one Featured Hashtags: #espoma, #espomaorganic, or #espomagrown
• Ad link to either a direct sale opportunity for the featured product or retailer’s product page